"Zero" — the eye that watches. The red oval at the top , a zero and an eye. It sees everything. The full figure — eye, nose, lower form — assembles into an abstract human face: the Indian citizen. Aware. Witnessing. Present. But feeling no ownership of the space around them. Homes are immaculate. Streets are ignored. What is everyone’s is no one’s.

"Civic" The broken word, it doesn’t appear whole. It appears as ci on one side and ic on the other — split down the middle. Because civic sense in India isn’t just socially fractured, it’s institutionally fractured. Weak enforcement, neglected infrastructure, inconsistent governance. We learned early that public behaviour has no consequences. The break in the word reflects the break in the system.

"Sense" — and its inversion. The word sense appears twice. Once upright. Once flipped. Not as a design trick — as a psychological portrait. We know what the right behaviour is. We know we should stop at the red light. But one car goes. Then another. Then a horn from behind. And sense quietly inverts into nonsense — because trust in the system has already collapsed. We don’t follow rules we no longer believe in.

"V" — and what sits inside it. Between ci and ic sits the central figure of the design —. The V is “WE”.We are not bystanders to the collapse of civic consciousness. We sit inside it.The mirror condition of ci and ic reflects another truth: we copy the chaos around us. Monkey see, monkey do. Social conditioning is often nothing more than distorted reflection, repeated until it becomes culture.But the mirror cuts both ways.If we are part of the problem, we are also part of the solution. The same “WE” that normalizes disorder has the power to reverse it. Civic sense is not rebuilt by institutions alone—it is rebuilt by individuals, reflected through communities, and multiplied through collective behavior.

ZERO CIVIC SENSE - A piece that is not a statement about others. It is an acknowledgment about all of us. That is what Ubiety means by owning your story.